Should My Aspiring Influencer Friend Stop Exploiting People for Content?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

My best friend of a decade, she, calls herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when other people see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is trying to be. She makes video blogs about city life, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. Sometimes she films me while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I might be bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she brushed it off. I've been invited to several brand events, which was nice, but that doesn’t make up for all the energy I invest assisting her make content.

I’m grateful that she has supported me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me smiling with another. It’s so silly. It's crucial her to recognize that our 10-year friendship still has boundaries. I love spending time with her, but I also want to experience it without being recorded, edited, or posted for an audience. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the creations we make together can get us an opportunity.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online enables me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your passions. I admire people on social platforms who pull off that style of casual, DIY content creation.

Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an audience that values the art behind it. I never intend to make my friend uneasy. Taking her to professional gatherings was my method of sharing opportunities, giving her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That’s not blackmail, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I desire her to see the benefits the content we create together can achieve: a foot in the door. I understand not everyone enjoys being on camera, but sometimes unplanned moments is what makes material genuine. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but friends help each other in small ways. I thought filming a clip now and then would be fun for her. Creativity flourishes in partnership, and having my friend around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our time together.

I value Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like asking before filming, and avoiding angles that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still considering hers. Obviously content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend point a camera at you. I get that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to create content with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for help every time, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is willing material. She must to honor Beth’s privacy.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everybody. It was kind she has helped her friend professionally, but she must to listen to what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your relationship. Foster some real memories, where true emotions are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be neither present nor authentic when they're together – she’s working. Both seem confused as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Brittany Williams
Brittany Williams

A home decor enthusiast with a passion for finding and sharing unique, quirky items that transform ordinary spaces into extraordinary ones.