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Thursday, October 8, 2026
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The Video Platform Provides Users Power to Reduce AI-Generated Content in Their Feeds

Users will soon have a fresh option that enables them to cut down on the volume of AI-created media appearing in their streams. This initiative comes as the service disclosed that it presently contains more than 1 billion content made with AI.

Pilot Phase and Launch

This change is undergoing trials over the coming weeks before a full-scale launch. This shift aligns with a increase in content created by AI, spurred by emerging video-generation tools.

AI Content on Other Platforms

Recent reports that approximately 10% of the fastest-growing video streams on a popular video site primarily display content made by AI. A large amount of this content is considered “AI slop”, a phrase for inferior, bulk-generated content that is often illogical or surreal.

Our research shows that numerous viewers like content made with AI tools, from AI artwork to science explainers, and we want to provide users the power to see more or less of that, based on their own likes,” commented a company executive.

AI on the Platform

TikTok announced that there are presently over a billion videos on its service labeled as made with AI. In total, more than 100 million videos are submitted to the service each day, making AI content a minor percentage of its total content library.

Customizing Your Feed

Viewers will be able to limit or boost the volume of AI content they see by opening the topic control option in the platform and choosing AI-made media. Additional categories that are already be adjusted under the setting include politics, clothing, beauty, and movement.

Platform Guidelines

Its guidelines oblige content makers to tag “realistic” AI-generated content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its community policies.

Furthermore, the app will from now on add an artificially created tag to content made using its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This action is aimed to stop users from seeking to bypass the disclosure requirement.

Educational Initiatives

The platform is additionally introducing a two million dollar educational fund for experts and institutions to create educational content about responsible artificial intelligence. This program will support charitable organizations dedicated to training programming and robotics.

Content Safety Approach

The platform has defended its content review process, amid controversy over proposals to lay off numerous review team members in the UK. The company is expected to reduce a significant number of roles in its user protection team in London, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.

A senior executive clarified that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most harmful content before it gets reviewed by people. TikTok reported a 76% decrease in shocking and graphic content handled by content reviewers over the past year due to the use of its automated systems.

We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is where a significant AI assistance is making a difference operate efficiently.”
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Brittany Williams

A home decor enthusiast with a passion for finding and sharing unique, quirky items that transform ordinary spaces into extraordinary ones.

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